Metaphorically, just imagine you're moving a house, you can either search through the house and pick up furniture, appliances, closet, cookers on your own and ended up with exhaustion, or ask an all-around home moving service providing with fully featured tools to help, and you just sit down, relax, watch them do the job while having a cup of your favorite coffee. At this moment, some professional but great SSD to SSD cloning software comes in handy, for the purpose of moving everything from the old SSD to the new one. However, after some use, they had to give up the small size SSD, thinking to purchase a larger one.
Are you planning to migrate or install Windows SSD? I guess that a majority of friends had chosen a small capacity of solid-state drive, or a less popular brand at the first attempt, as the cost grows with the size of the storage.